ATHLETE AND SPORTS CELEBRITY
// FREDDIE FLINTOFF
When one of cricket’s biggest stars turned to Boom for help market his UK tour, the team was bowled over!
Boom were challenged to use its experience across all forms of social media and in the world of selling tickets to fantastic events to help maximise sales for Freddie Flintoff’s 2nd Innings. In addition to this, Boom were challenged with boosting Freddie’s event social channels through engaging content, increasing followers, and getting more people to engage more often.
To reach the set objectives, Boom approached this brief in a number of different ways.
Firstly, Boom increased the output of social content and community management by 100%. This was to ensure that the content was reaching more people, and to give the page a better chance of being picked up by the Facebook algorithm.
Secondly, Boom re-invented the content strategy. By implementing different types of content, it allowed the right types of content to go to a wider base of people. Those who watch video, had more chance of seeing video, those who liked static images, saw those. This method ensured that the channels were not alienating any of its audience. Boom also ensured that scheduled content was “programmed” giving fans the knowledge that if they wanted to catch the latest content, they could do so at a specific time.
Finally, Boom ensured that its content strategy fell into one of two strands; firstly, content related to Freddie, but secondly, content that related to social trends to become part of the story. For example, Freddie’s Funny Friday fit alongside the #friyay hashtag perfectly and ensured that content was seen outside of the usual audiences.
- 14,292 likes – 117% increase
- Page post impressions totalled 1.7million – A massive 234% increase... HOWZAT?!
- 77,607 interactions from 68,084 unique users – 284% increase