Our in-house analysis team recently implemented actionable test-and-learn programmes aimed at maximising client ROI. Running split-testing on two variables via social media advertising, we were able to focus activity and spend into the best-performing events to generate the best possible return, in an incredibly cost-effective manner. We attracted over 37% of new event bookers over the season, and our new strategy has helped our top performer gross over 300% more than the last two years. We’re delighted to see that as it rolls out more widely to our clients, the strategy is adding improved performance and great value across their businesses.