Boom SPORT is here to make an impact; and we sell your empty seats.

Created as an extension to Boom ENTS and to fill a gap in the market, Boom SPORT is a full-service agency with experience in selling scalable live experiences and events, alongside a sound understanding and passion for sport.

With a digital first performance marketing approach, we deliver creative planning and strategy, partnership and database marketing, social media, media buying and design services, and pricing and ticketing solutions, all designed to drive attendances and revenue up.

Boom SPORT will sell your remaining inventory.


The team at Boom deliver creative planning and strategies, partnerships and promotions, social media, ticketing and yield management, SEO, media planning and buying, GDPR and design services.

Boom SPORT’s sister company has been awarded Best New Business, featured in the Top 100 UK Start Up list and was shortlisted in the top 6 Best Small Agencies in the UK Agency Awards.

Boom SPORT’s energy, creativity and determination, combined with our analytical approach to decision making, will ensure the delivery of your best campaign to date.

Our Services

  • Responsive and Creative Campaign Management
  • Consultancy
  • Media Planning and Buying – on and offline
  • Digital Community Management
  • International Brand Management
  • National Brand Partnerships
  • Promotions
  • Social Media Apps
  • Targeted Marketing
  • Events
  • Concept Creation Design
  • Artwork
  • Online and E-Marketing Design
  • Brand Development
  • Web Design
  • Photography Direction
  • Video Creation and Distribution
  • Sales and Revenue Analysis
  • Post Campaign Analytics
  • Ticket yield management
  • Ticketing technology and agent allocation consultancy
  • Print
  • E-Marketing
  • Content Creation and Engagement
  • Social Media Advertising
  • Digital PR and Blogging
  • Strategy Creation and Delivery
  • Revenue Generation
  • Partner/Supplier Sourcing
  • Contracts

Example Projects

Example Projects

Nitro Circus at The O2

Brighton Racecourse and Fontwell Racecourse

Immersive Sports Experience

The Team




Dawn Farrow, founder and CEO of Boom SPORT Boom ENTS, is a performance marketing specialist for some of the best known entertainment brands and live events and experiences in the U.K. 

She founded Boom in 2012 to become the first female agency CEO servicing not just theatre but also outdoor events and festivals, family theatre, immersive entertainment, consumer exhibitions, venues, visitor attractions and celebrity social media. In 2018 she launched Boom SPORT to progress her passion for effective ways to sell tickets through smart campaign planning, and to capitalise on the growth of the live sports event market. 

Dawn’s success has been recognised by a series of high profile organisations. In 2019, Dawn was named as a ‘Power Founder’ in the Timewise Power 50 list as a reflection of her flexible, full-time approach to working. Previously in 2016, she was recognised in the Women In Marketing Awards as the runner up in ‘Best Leader in Marketing’ and in 2014 was shortlisted in the top 50 of Management Today’s ‘Top 35 Women in Business under 35.’ The business was awarded ‘Best New Business’, in the Top 100 UK Start Up Awards in 2015 and was shortlisted in the top 6 ‘Best Small Agencies’ in the 2016 UK Agency Awards. 

Before launching Boom, Dawn’s marketing career began at Clear Channel Entertainment, working on the European tours of Andrew Lloyd Webber’s Cats and Starlight Express. She then moved to media agency AKA where she formed a new division tasked with non-traditional theatre productions which led her to work on international tours with brands such as Warner Brothers’ Batman and the arena spectacular, Walking with Dinosaurs. 

Boom’s success has driven audiences of millions to more than 170 live events as diverse as The Luna Cinema, Grand Designs Live, BBC Countryfile Live, Dinner at the Twits, Monty Python’s Spamalot, The Mousetrap, Disney’s Fantasia, an audience with John Travolta and the smash-hit immersive experience Alice’s Adventures Underground.




Sophie Cornish works with Dawn to support her ambitious plans for the business, its clients and team, and to collaborate with her on strategies to achieve Boom’s long-term vision.

Sophie is co-founder of online marketplace notonthehighstreet.com, and a strategic director, advisor and partner for a number of fast-growth UK businesses in the creative, digital and retail sectors. She is a partner and director of Busby & Fox; and she is a director and advisor at Doodle Productions, producers of the BBC CBeebies series Messy Goes to Okido.

Sophie has co-authored two bestselling books: Build A Business From Your Kitchen Table, 2012, and Shape Up Your Business, 2014. She was awarded an MBE in the Queen’s 2013 Birthday Honours.




Andrew Slater, Campaign Director, joined Boom SPORT in 2018, having previously worked as our client when Head of Marketing at Really Useful Theatres (now LW Theatres).

His role requires close alignment with both Dawn and the rest of the team as he focuses on delivering creative solutions and consistent ROI for Boom SPORT’s clients.

“I love being part of such a passionate and dedicated team, who strive for the best possible outcomes for their clients. The implementation of test and learn strategies since my arrival has been showing great rewards, and is something we will be doing more and more of to ensure we’re doing the right thing on behalf of our clients and their customers.”

Before joining Boom SPORT, Andrew worked in senior marketing positions across a range of sectors including the Rugby Football Union, swimwear brand Zoggs, Mike Burton Hospitality, Lions and England Rugby Travel, British & Irish Lions on-tour events, NOW TV Sports, Sky and BIKE Channel, before transferring these skills and experiences into the theatre environment.




Nikolai Grune is Communications Director for Boom SPORT. He has over 10 years’ agency experience in PR, targeted brand communications, and strategy and consultancy, working predominantly across the entertainment, live events, luxury, telecoms, property, leisure, retail, technology and FMCG sectors.

His specialisms include media management, strategy and campaign execution, brand launches, crisis communications, media training, reputation management, high-level media relations and corporate communications.

His previous clients include Amazon UK, Barclaycard Wireless, Battersea Power Station, Microsoft, Nokia, Matalan, John Lewis, Qatar Goodwood Festival, Caprice Holdings, Montblanc, Festival No. 6, Krug LVMH, Just Eat, Campaign for Wool, Genius Foods, Oddbins, and the Rathfinny Wine Estate.




Lizzie Jarvis, Senior Operations Manager of Boom SPORT and Boom ENTS, is a commercial manager who has held senior roles in a variety of settings.

Lizzie began her career in Out of Home, rising from Sales Administrator to Premium Rail Controller at Maiden/Titan Outdoor, where she managed sales across the premium OOH estate across Network Rail major stations. Lizzie’s sales experience led her into the field of new business, initially at an independent production company, and later as Business Development Director at the full-service media agencies Initiative and Reprise. Lizzie brought these specialisms together as Deputy Director of Communications at the Thomson Reuters Foundation, and headed up Operations and Communications at an NPO before joining Boom. An experienced coach and facilitator, Lizzie co-founded and chaired Interpublic Group’s Women’s Leadership Network, and a mentoring scheme serving forty plus London agencies. She also previously sat on the IPA’s 44 Club committee. Lizzie works closely with Dawn, stewarding Boom SPORT and Boom ENTS to ensure operational efficiency in all areas of the business.




Emma Sherwood is PA to the Founder and CEO, Dawn Farrow. As Office Administrator, she supports the daily operations of the Boom SPORT and Boom ENTS office. Using her qualification in Social Media Marketing, she is the voice behind Boom’s social channels and manages the businesses websites and regular newsletters.

Emma coordinates Dawn’s speaking commitments, and organises Boom’s client and team events, including our 5th Birthday party at the Mandeville Hotel in Marylebone; an adrenaline-fuelled giant Scalextric and cocktails client event at Boom Towers in 2018; and our 2019 International Women’s Day networking breakfast.

Having previously studied Theatre at Coventry University, she became a freelance actor for West Midlands theatre company Noctium up until 2018. In addition to this, Emma is experienced in youth workshop facilitation having worked with Fifth Word Theatre and the Nottingham Playhouse on various projects.

Smug Wall


2nd and 4th Floors, 17a Newman Street, London, W1T 1PB

0207 183 4318


For New Business or
General Enquiries

Find out more about our sister
division, Boom ENTS, by visiting:



We’re always on the look out for great talent – if you think you have what it takes, please send your C.V to Recruitment@boom-sport.com